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Alam Simsim

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</style><table class="infobox ib-tv vevent"><tbody><tr><th colspan="2" class="infobox-above summary">Alam Simsim</th></tr><tr><td colspan="2" class="infobox-full-data description">عالم سمسم</td></tr><tr><th scope="row" class="infobox-label">Country of origin</th><td class="infobox-data"><a href="Egypt" title="Egypt">Egypt</a></td></tr><tr><th scope="row" class="infobox-label">Original language</th><td class="infobox-data">Egyptian Arabic</td></tr><tr><th colspan="2" class="infobox-header summary">Production</th></tr><tr><th scope="row" class="infobox-label">Running time</th><td class="infobox-data">30 minutes</td></tr><tr><th scope="row" class="infobox-label">Production companies</th><td class="infobox-data">Al Karma Edutainment <a href="Sesame_Workshop" title="Sesame Workshop">Sesame Workshop</a></td></tr><tr><th colspan="2" class="infobox-header summary">Original release</th></tr><tr><th scope="row" class="infobox-label">Release</th><td class="infobox-data">August 2000 (2000-08) – May 2017 (2017-05)</td></tr></tbody></table>

Alam Simsim (<a href="Arabic_language" class="mw-redirect" title="Arabic language">Arabic</a>: عالم سمسم) is an <a href="Arabic_language" class="mw-redirect" title="Arabic language">Arabic language</a> <a href="Egypt" title="Egypt">Egyptian</a> co-production of the <a href="Children's_television_series" title="Children's television series">children's television series</a> <a href="Sesame_Street" title="Sesame Street">Sesame Street</a>.<a href="#cite_note-:0-1">[1]</a> Alam Simsim is Arabic for "Sesame World".

The show, funded by the U.S. Government's <a href="U.S._Agency_for_International_Development" class="mw-redirect" title="U.S. Agency for International Development">U.S. Agency for International Development</a> (USAID), is a cooperative project between Egypt's AlKarma Edutainment and the USA's Sesame Workshop (formerly <a href="Children's_Television_Workshop" class="mw-redirect" title="Children's Television Workshop">Children's Television Workshop</a>).<a href="#cite_note-:1-2">[2]</a><a href="#cite_note-:2-3">[3]</a>

<div class="mw-heading mw-heading2"><h2 id="Production_history">Production history</h2></div>

The show debuted in late 2000, and now has more than 240 episodes.<a href="#cite_note-:1-2">[2]</a><a href="#cite_note-4">[4]</a><a href="#cite_note-5">[5]</a>

Satellite broadcaster <a href="Future_Television" class="mw-redirect" title="Future Television">Future Television</a> of <a href="Lebanon" title="Lebanon">Lebanon</a> picked up the show in November 2005, expanding possible viewership to more than 200 million viewers in the <a href="Arab_States" class="mw-redirect" title="Arab States">Arab States</a>.<a href="#cite_note-:1-2">[2]</a><a href="#cite_note-:3-6">[6]</a> The series was dubbed into <a href="Classical_Arabic" title="Classical Arabic">Classical Arabic</a> and local live-action content was filmed for different countries.<a href="#cite_note-:1-2">[2]</a><a href="#cite_note-:3-6">[6]</a>

<div class="mw-heading mw-heading2"><h2 id="Characters_and_location">Characters and location</h2></div>

The show is set in the imaginary Alam Simsim (Sesame World) neighborhood in Egypt, which looks like a greener version of <a href="Old_Cairo" title="Old Cairo">Old Cairo</a>. The neighborhood is centered on a small public square surrounded by a park. The public square includes a store owned by 'Am Girgas (a Coptic grocer)<a href="#cite_note-7">[7]</a> and a carpenter's shop owned by 'Am Hussein, while the apartments above the stores are occupied by 'Am Hussein's family: his wife, 'Ama Kheireya, his teenage daughter Mona, and his young son Kareem. A nearby library is run by a young woman named Nabila.<a href="#cite_note-8">[8]</a> The humans are referred to as 'Am and 'Ama, which are "Uncle" and "Aunt" in Egyptian Arabic. These titles denote familiarity common in Egyptian neighborhoods.<a href="#cite_note-futuretvnetwork.com-9">[9]</a>

The show also includes three main <a href="Muppet" class="mw-redirect" title="Muppet">Muppet</a> characters who interact with the humans in the neighborhood. Nimnim ("tiny") is a large green furry creature who wears a

cap from <a href="Upper_Egypt" title="Upper Egypt">upper Egypt</a> and a patterned <a href="Waistcoat" title="Waistcoat">vest</a>. He is a somewhat gentle and naive creature who enjoys gardening.<a href="#cite_note-:1-2">[2]</a><a href="#cite_note-:4-10">[10]</a>

Khokha ("peach") is a furry orange-pink four-year-old <a href="Monster" title="Monster">monster</a> with long black hair.<a href="#cite_note-:1-2">[2]</a><a href="#cite_note-11">[11]</a> She is a very inquisitive, imaginative and confident character, created to encourage young girls.<a href="#cite_note-:4-10">[10]</a><a href="#cite_note-12">[12]</a>

Filfil ("pepper") is a bearded furry purple <a href="Monster" title="Monster">monster</a> who often gets carried away with himself. He is a bit egotistical and loves to eat honey-sesame sticks.<a href="#cite_note-futuretvnetwork.com-9">[9]</a><a href="#cite_note-13">[13]</a>

Alam Simsim reuses sketches from other versions of Sesame Street, which are dubbed into <a href="Egyptian_Arabic" title="Egyptian Arabic">Egyptian Arabic</a>. Segments which include American Muppets change their names: <a href="Ernie_(Sesame_Street)" class="mw-redirect" title="Ernie (Sesame Street)">Ernie</a> and <a href="Bert_(Sesame_Street)" class="mw-redirect" title="Bert (Sesame Street)">Bert</a> are known as Shadi and Hadi, <a href="Elmo" title="Elmo">Elmo</a> is called Tohfa (antique), <a href="Telly_Monster" class="mw-redirect" title="Telly Monster">Telly Monster</a> becomes Mosaad, and <a href="Grover" title="Grover">Grover</a> is called Jafaar. <a href="Kermit_the_Frog" title="Kermit the Frog">Kermit</a>, however, retains his original name.<a href="#cite_note-:4-10">[10]</a>

<div class="mw-heading mw-heading3"><h3 id="Guests">Guests</h3></div>

The show featured several real-life guests in their episodes. <a href="Laura_Bush" title="Laura Bush">Laura Bush</a> and <a href="Suzanne_Mubarak" title="Suzanne Mubarak">Suzanne Mubarak</a> appeared in a segment with Khokha, which was filmed in 2005.<a href="#cite_note-14">[14]</a>

<div class="mw-heading mw-heading2"><h2 id="Messaging_and_impact">Messaging and impact</h2></div>

The show, in addition to teaching basic literacy and mathematics, also focuses on regional issues, including gender equality, girls' education, and health and hygiene. In addition, the program showcases Egyptian culture and communities, including Christian and Muslim celebrations.<a href="#cite_note-:6-15">[15]</a> In 2006 AlKarma Edutainment worked with <a href="Johns_Hopkins_University" title="Johns Hopkins University">Johns Hopkins University</a> Center for Communication Programs to create <a href="Public_service_announcement" title="Public service announcement">public service announcements</a> featuring the Alam Simsim characters to raise awareness about <a href="Avian_influenza" title="Avian influenza">avian influenza</a> and how to avoid contracting it.<a href="#cite_note-16">[16]</a>

Studies have found that children who watch the program do show improvement in literacy and math skills, and caregivers who watch the program show some modifications in their parenting styles.<a href="#cite_note-:2-3">[3]</a> Viewership is also correlated with gender-equitable views and with girls' interest in education and professional careers.<a href="#cite_note-17">[17]</a><a href="#cite_note-18">[18]</a> A 2013 study found that children's exposure to the program was significantly associated with learning.<a href="#cite_note-19">[19]</a><a href="#cite_note-20">[20]</a>

<div class="mw-heading mw-heading2"><h2 id="Reception">Reception</h2></div>

The show became very popular in Egypt after <a href="Suzanne_Mubarak" title="Suzanne Mubarak">Suzanne Mubarak</a>, Egypt's First Lady, became involved with the program in 2000.<a href="#cite_note-:1-2">[2]</a><a href="#cite_note-:6-15">[15]</a> 98% of Egyptian households were viewing the program by 2001.<a href="#cite_note-:1-2">[2]</a>

<div class="mw-heading mw-heading2"><h2 id="Outreach_initiative">Outreach initiative</h2></div>

In December 2002 Sesame Workshop began an outreach initiative to further the show's educational impact.<a href="#cite_note-:1-2">[2]</a><a href="#cite_note-:5-21">[21]</a> This initiative was more geared toward parents and caregivers, and focused on <a href="Health" title="Health">health</a>, <a href="Hygiene" title="Hygiene">hygiene</a>, and <a href="Nutrition" title="Nutrition">nutrition</a>.<a href="#cite_note-:5-21">[21]</a> Materials included <a href="Flashcard" title="Flashcard">flashcards</a>, story booklets, and <a href="Calendar" title="Calendar">calendars</a>.<a href="#cite_note-:5-21">[21]</a>

According to a 2004 study, the initiative had a substantial positive impact on caregivers, especially when it came to knowledge about hygiene and <a href="Vaccines" class="mw-redirect" title="Vaccines">vaccines</a>. However, many of the families involves in the initiative and in the study were poorer, and thus were not able to actually implement some of the changes they had learned about, such as buying <a href="Toothbrushes" class="mw-redirect" title="Toothbrushes">toothbrushes</a> or fresh produce. There was also a positive impact found on the children in the initiative, who reported more frequent hand and <a href="Face_washing" title="Face washing">face washing</a>.<a href="#cite_note-:0-1">[1]</a><a href="#cite_note-:5-21">[21]</a>

<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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<li id="cite_note-16"><a href="#cite_ref-16">^</a> <cite class="citation book cs1">Igniting the power of community : the role of CBOs and NGOs in global public health. Paul A. Gaist. New York: Springer. 2010. p. 289. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-387-98157-4</bdi>. <a href="OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/663097161">663097161</a>.</cite><code class="cs1-code">{{cite book}}</code>: CS1 maint: others (link)

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<li id="cite_note-17"><a href="#cite_ref-17">^</a> <cite class="citation book cs1">Girls' education in the 21st century : gender equality, empowerment, and growth. Mercy Tembon, Lucia Fort. Washington, DC: World Bank. 2008. p. 299. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-8213-7475-7</bdi>. <a href="OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/277098124">277098124</a>.</cite><code class="cs1-code">{{cite book}}</code>: CS1 maint: others (link)

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<li id="cite_note-18"><a href="#cite_ref-18">^</a> <cite id="CITEREFMoland2020" class="citation book cs1">Moland, Naomi A. (2020). Can Big Bird fight terrorism? : children's television and globalized multicultural education. New York, NY. p. 42. <a href="ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <bdi>978-0-19-090395-4</bdi>. <a href="OCLC_(identifier)" class="mw-redirect" title="OCLC (identifier)">OCLC</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/oclc/1112424155">1112424155</a>.</cite><code class="cs1-code">{{cite book}}</code>: CS1 maint: location missing publisher (link)

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<li id="cite_note-19"><a href="#cite_ref-19">^</a> <cite id="CITEREFRimalFigueroaStorey2013" class="citation journal cs1">Rimal, Rajiv N.; Figueroa, Maria Elena; Storey, J. Douglas (May 2013). <a rel="nofollow" class="external text" href="http://www.tandfonline.com/doi/abs/10.1080/10810730.2012.743625">"Character Recognition as an Alternate Measure of Television Exposure Among Children: Findings From the Alam Simsim Program in Egypt"</a>. Journal of Health Communication. 18 (5): 594–609. <a href="Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1080%2F10810730.2012.743625">10.1080/10810730.2012.743625</a>. <a href="ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/1081-0730">1081-0730</a>. <a href="PMID_(identifier)" class="mw-redirect" title="PMID (identifier)">PMID</a> <a rel="nofollow" class="external text" href="https://pubmed.ncbi.nlm.nih.gov/23402271">23402271</a>. <a href="S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:43060003">43060003</a> – via PubMed.</cite>

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<li id="cite_note-20"><a href="#cite_ref-20">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://ccp.jhu.edu/2013/05/28/innovative-research-with-egyptian-preschoolers-produces-new-instrument-for-program-exposure/">"Research with Egyptian Preschoolers Produces New Instrument for Program Exposure"</a>. Johns Hopkins Center for Communication Programs. 2013-05-28. Retrieved 2023-01-03.</cite>

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<li id="cite_note-:5-21">^ <a href="#cite_ref-:5_21-0">a</a> <a href="#cite_ref-:5_21-1">b</a> <a href="#cite_ref-:5_21-2">c</a> <a href="#cite_ref-:5_21-3">d</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.comminit.com/sesame_workshop/content/alam-simsim-outreach-program-impact-report">"Alam Simsim Outreach Program Impact Report"</a>. The Communication Initiative Network. 27 October 2005. Retrieved 2023-01-03.</cite>

</li>

</ol></div></div>

<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

<ul><li><a rel="nofollow" class="external text" href="http://www.alkarma.com/alamsimsim.asp">Video clip of Alam Simsim from the Karma company</a></li></ul>

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</style><div id="Sesame_Street_international_co-productions367" style="font-size:114%;margin:0 4em"><a href="Sesame_Street" title="Sesame Street">Sesame Street</a> <a href="Sesame_Street_international_co-productions" title="Sesame Street international co-productions">international co-productions</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>

<ul><li><a href="List_of_Sesame_Street_international_co-production_characters" title="List of Sesame Street international co-production characters">Characters</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Original show adaptations</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Africa</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li> (Egypt)</li>

<li><a href="Kilimani_Sesame" title="Kilimani Sesame">Kilimani Sesame</a> (Tanzania)</li>

<li><a href="Sesame_Square" title="Sesame Square">Sesame Square</a> (Nigeria)</li>

<li><a href="Takalani_Sesame" title="Takalani Sesame">Takalani Sesame</a> (South Africa)</li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Americas</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Plaza_S%C3%A9samo" title="Plaza Sésamo">Plaza Sésamo</a> (Mexico/Hispanic America)</li>

<li><a href="Sesame_Park" title="Sesame Park">Sesame Park</a> (Canada)</li>

<li><a href="Vila_S%C3%A9samo" title="Vila Sésamo">Vila Sésamo</a> (Brazil)</li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Asia</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Ahlan_Simsim" title="Ahlan Simsim">Ahlan Simsim</a> (Syria/Lebanon)</li>

<li><a href="Baghch-e-Simsim" title="Baghch-e-Simsim">Baghch-e-Simsim</a> (Afghanistan)</li>

<li><a href="Sesame!" title="Sesame!">Sesame!</a>/<a href="Batibot" title="Batibot">Batibot</a> (Philippines)</li>

<li><a href="Galli_Galli_Sim_Sim" title="Galli Galli Sim Sim">Galli Galli Sim Sim</a> (India)</li>

<li><a href="Hikayat_Simsim" title="Hikayat Simsim">Hikayat Simsim</a> (Jordan)</li>

<li><a href="Iftah_Ya_Simsim" title="Iftah Ya Simsim">Iftah Ya Simsim</a> (Kuwait/United Arab Emirates)</li>

<li><a href="Jalan_Sesama" title="Jalan Sesama">Jalan Sesama</a> (Indonesia)</li>

<li><a href="Rechov_Sumsum" title="Rechov Sumsum">Rechov Sumsum</a> (Israel)</li>

<li><a href="Sabai_Sabai_Sesame" title="Sabai Sabai Sesame">Sabai Sabai Sesame</a> (Cambodia)</li>

<li><a href="Sesame_Street_in_Japan" title="Sesame Street in Japan">Sesami Sutorīto</a> (Japan)</li>

<li><a href="Shalom_Sesame" title="Shalom Sesame">Shalom Sesame</a> (Israel)</li>

<li><a href="Shara'a_Simsim" title="Shara'a Simsim">Shara'a Simsim</a> (Palestine)</li>

<li><a href="Sim_Sim_Hamara" title="Sim Sim Hamara">Sim Sim Hamara</a> (Pakistan)</li>

<li><a href="Sisimpur" title="Sisimpur">Sisimpur</a> (Bangladesh)</li>

<li><a href="Zhima_Jie" title="Zhima Jie">Zhima Jie</a> (China)</li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Europe</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="1%2C_rue_S%C3%A9same" title="1, rue Sésame">1, rue Sésame</a> (France)</li>

<li><a href="5%2C_Rue_S%C3%A9same" title="5, Rue Sésame">5, Rue Sésame</a> (France)</li>

<li><a href="Barrio_S%C3%A9samo" title="Barrio Sésamo">Barrio Sésamo</a> (Spain)

<ul><li><a href="Monstruos_Supersanos" title="Monstruos Supersanos">Monstruos Supersanos</a></li></ul></li>

<li><a href="Sesam_stasjon" title="Sesam stasjon">Sesam stasjon</a> (Norway)</li>

<li><a href="Sesame_Tree" title="Sesame Tree">Sesame Tree</a> (Northern Ireland)</li>

<li><a href="Sesamstraat" title="Sesamstraat">Sesamstraat</a> (Netherlands)</li>

<li><a href="Sesamstra%C3%9Fe" title="Sesamstraße">Sesamstraße</a> (Germany)</li>

<li><a href="Susam_Soka%C4%9F%C4%B1" title="Susam Sokağı">Susam Sokağı</a> (Turkey)</li>

<li><a href="Svenska_Sesam" title="Svenska Sesam">Svenska Sesam</a> (Sweden)</li>

<li><a href="Rruga_Sesam/Ulica_Sezam" title="Rruga Sesam/Ulica Sezam">Rruga Sesam/Ulica Sezam</a> (Kosovo)</li>

<li><a href="Rua_S%C3%A9samo_(TV_series)" title="Rua Sésamo (TV series)">Rua Sésamo</a> (Portugal)</li>

<li><a href="Ulica_Sezamkowa" title="Ulica Sezamkowa">Ulica Sezamkowa</a> (Poland)</li>

<li><a href="Ulitsa_Sezam" title="Ulitsa Sezam">Ulitsa Sezam</a> (Russia)</li></ul>

</div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Spin-offs</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Open_Sesame_(TV_series)" title="Open Sesame (TV series)">Open Sesame</a> (worldwide)</li>

<li><a href="The_Furchester_Hotel" title="The Furchester Hotel">The Furchester Hotel</a> (UK)</li>

<li><a href="Bert_and_Ernie's_Great_Adventures" title="Bert and Ernie's Great Adventures">Bert and Ernie's Great Adventures</a> (USA/Italy)</li></ul>

</div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> Category</div></td></tr></tbody></table></div></div><div><div class="zim-footer">

This article is issued from <a class="external text" title="Last edited on 2025-07-17" href="https://en.wikipedia.org/wiki/?title=Alam_Simsim&oldid=1300999000">Wikipedia</a>. The text is available under <a class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-Share Alike 4.0</a> unless otherwise noted. Additional terms may apply for the media files.

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